With so many marketing tactics at your disposal today, it’s difficult to know which to use and when to use them – email, podcasting, content marketing, social media and organic search engine optimization, just to name a few. Breaking them into foundational tactics and then understanding what types you need is the key.
There is a huge variety of tactics - online and offline - that can be deployed to achieve your objectives. The tactics chosen will be informed by the strategy and where the buyer persona can be found and how they like to be communicated with.
Generating high quantity and quality leads is a marketers most important objective. A successful lead generation engine keeps the funnel full of sales prospects while you sleep.
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