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Marketing Tactics

With so many marketing tactics at your disposal today, it’s difficult to know which to use and when to use them – email, podcasting, content marketing, social media and organic search engine optimization, just to name a few. Breaking them into foundational tactics and then understanding what types you need is the key.

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Deciding on tactics

There is a huge variety of tactics - online and offline - that can be deployed to achieve your objectives. The tactics chosen will be informed by the strategy and where the buyer persona can be found and how they like to be communicated with.

Tactics for success

Generating high quantity and quality leads is a marketers most important objective. A successful lead generation engine keeps the funnel full of sales prospects while you sleep.

Get our 30 best tips, tricks and ideas for inbound lead generation.

Offline

Business cards


Stationery


Signage & packaging


Brochures & flyers


Branded merchandise


Custom publications


PR


Advertising


Events & conferences


Online

Website


Email marketing


Social media content


Content marketing


Blogging


Lead magnets


Organic SEO


Lead capture forms


Pipelines & Calendars


Nurturing emails


Missed Call Text Back


Membership platforms


2-Way SMS


Surveys


Online scheduling


Podcasting & Webinars


Social media advertising


Paid search & retargeting


Online events


Influencer marketing


Backlinks


Services provided by The Tangello Group


Getting started with us

The first step to working with us is to arrange a free discovery call. This enables us to assess whether we are the right fit for you, and we are confident we will be able to give you the help you need.