+612 4885 1418



At The Tangello Group we treat our clients' businesses like our own. We listen to your needs, understand your goals, objectives and structure to provide expertise and support tailored to your requirements.

What Our Clients Say

Lucinda and her team have been a dream to work with. Yes, they know what they are doing. Yes, they are professional and follow through on their promises; our magazine has taken on the look and voice that we’ve been after. But what I’ve liked most about working with Tangello, is that they care about our magazine as much as we do, and that’s what sets them apart and it gets us the best product."

Dr Tania Meyer
Dr Tania Meyer
Ultimate Careers Manager, Australia’s Science Channel

I feel privileged to write this review for Lucinda and The Tangello Group. Nothing beats dealing with someone with wonderful listening skills, patience and an enviable amount of knowledge and experience. Lucinda has delivered on everything she said she would and beyond. She helped me understand my pricing strategy and valuing my worth as well her valuable advice on marketing and copy writing skills. Money very well spent. Can't recommend her services highly enough."

Kim Oliver
Kim Oliver
Director, Inside Room

As a new business, I thought I was clear in what we do, how we do it and who we do it for. Through Lucinda’s session I was able to not only address how to communicate this succinctly, but also managed to completely change my value proposition and also the words that I use to articulate solutions. I was impressed with Lucinda’s structured approach to uncover true meaning for my business and to align my entire team in our thinking and approach. 

Valentina Borbone
Valentina Borbone
Managing Director, Banter Group

We initially engaged The Tangello Group to assist us in developing a strategic marketing plan for our business. The process, which was led by Lucinda, was insightful, challenging, refreshingly honest - yet fun. We came away with a renewed sense of identity and purpose and ultimately led us to restructuring our business. I could not more highly recommend that all business owners go through this exercise with Tangello Group. It will transform the way you look at your business and its strategies."

My-Linh Dang
My-Linh Dang
Managing Director, Metis Law

Lucinda is a brand and publishing professional who also knows a lot about how to manage people. With my own business, Lucinda has helped to clarify our core values at a pinnacle time before we undertake a major brand alignment and new business strategy. I highly recommend Lucinda for anyone who is ready to transform their business and brand."

<strong>Grant Crossley</strong>
Grant Crossley
Director, Total Executive

One of the challenges I find running a small business is sometimes we are too close to our own business. We can struggle to find the words to define or really explain what’s at the heart of our business, other than ourselves. The Tangello Group was referred to me to run a core values session, with the purpose to gain clarity about my business and make clear to myself and my team who we are and what we stand for. We had a fun and informative afternoon with the team. It was challenging at times and ultimately extremely rewarding and a great team building exercise, as now we all can own our core values and we are so much clearer on who we are and what we stand for."

<strong>Penny Ransby</strong>
Penny Ransby
Director, Bench Creative

Lucinda and her team are fantastic! I undertook a Core Values Session with the Tangello group. This helped verbalise our core values - what our business stands for, what we do, and the the core values we expect of our own team. The session was liberating, thought provoking, difficult at times, eye-opening and fun. By the end of the session I felt I had achieved a greater understanding of not just myself, but my business and my team, as well as providing me with a sense of direction to move my business forward. I could not more highly recommend that all business owners go through this exercise with Tangello Group."

<strong>Alee Cochrane</strong>
Alee Cochrane
Director, Total Bookkeeping and Business Solutions

How we can help you

marketing strategy

Strategy  Diving into any marketing tactics without a carefully planned strategy can result in you burning through your budget, attracting the wrong audience with little chance of success at converting them into customers.

The first stage of working with you is focused on learning about your business, industry and target audience. We then

  • Create your ideal buyer personas
  • Identify and match your solutions to their pains
  • Create buyer journey tactics plans (offers, messaging, nurturing)
  • Develop emotionally engaging messaging
  • Set up an automated marketing system to closely monitor analytics for ongoing optimisation

Content MarketingContent Marketing  We focused on creating and distributing valuable and relevant content that your buyer personas are looking for.

With your clearly defined brand identity we craft content which consistently communicates your brand promise while providing the right information, at the right time and distributed in the right place to attract your ideal customers.


Custom Publishing ServicesCustom Publishing  Complete custom publishing services including assessing your target market, content planning and creation, advertising sales, print and distribution management. From full colour consumer magazines to annual reports.


Contact us to discuss how we can help you

UC 2017 CoverClcik on the cover to read the 2017 issue of Ultimate Careers custom published for RiAus who rebranded as Australia's Science Channel.

The STEM career guide was renamed to more accurately reflect the broad STEM careers content and is the annual go-to publication for high school students, teachers and parents looking for information on career opportunities, where and what to study and how-to advice on surviving uni.




2016 Ultimate Science GuideClick on the cover to read the 2016 issue of the Ultimate Science Guide custom published for RiAus.

The Ultimate Science Guide is the annual go-to publication for high school students, teachers and parents looking for information on career opportunities, where and what to study and how-to advice on surviving uni.

It is packed full of information on the latest STEM careers, study options and how to make a difference just by thinking big.





The Tangello Group

With more than 25 years experience with content marketing in print magazines and online we can help you attract, convert, close and delight your ideal clients.

Keep in Touch

  612 4885 1418
  PO Box 3218,



  • Can I do inbound
    marketing myself?

    Yes you can, but it is a fairly complicated process which takes time to master. If you need results as soon as possible and don't have the luxury of time to go through the learning process then it may be best to engage an inbound marketing specialist.
  • Do I have to have a
    marketing automation system?

    If you don't have an effective marketing automation system (we use and recommend Hubspot) then you won't have the support to ensure all your content is properly SEOed, an easy social media publishing process and more importantly you won't have the measurement tools to know what is working and what isn't.
  • How long does it take for
    Inbound Marketing results?

    The time it takes to see the ROI of your inbound marketing efforts is dependent on whether you're starting from scratch with a new website, blog and social media accounts. It usually takes between 4 and 6 months to really start seeing results - it is important to understand that inbound marketing is more of a long-term investment than a quick fix (and unfortunately the advertising quick fix is becoming less and less effective with lower ROI every day).
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Top Services

  • Inbound Marketing
  • Marketing Planning & Strategy
  • Content Strategy
  • Copywriting
  • Hubspot Marketing Automation
  • Custom Magazine Publishing

We love this quote:

Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin