+612 4885 1418


Diabetes Management Journal moves to Tangello

Diabetes Australia LogoDiabetes Australia announce The Tangello Group has been engaged to publish Diabetes Management Journal (DMJ), the national peak body’s official quarterly journal for general practitioners and other health professionals in the primary care system throughout Australia.

How to build powerful Buyer Personas for profit growth

 Buyer PersonasThe concept of buyer personas is not new.  But it is certainly gaining a great deal more attention these days as businesses shift their focus online to effective, qualified lead generation with inbound marketing.

So, how do you build a powerful buyer persona to drive your profit growth?

Which fonts to choose to encourage action

Fancy Fonts can stop buyers actingAs a magazine publisher - for over 20 years - I saw first hand the negative impact fancy fonts could have on a person's inclination to read... or not.

But even more importantly, a study published in Psychological Sciences showed that people assume an action or process will be difficult to do if the instructions are difficult to read.

Don't add to your marketing challenges - choose the right fonts.

Inbound marketing for lead generation

If you've been madly blogging on your website, tweeting and posting to facebook and Linkedin but feel disheartened with the results you are probably missing some critical steps to maximising the value of your efforts.

Before you invest any more of your valuable time on creating blog and social media posts you need to...

30 Best Lead Generation Tips & Ideas

Lead GenerationOk, I think we can all agree that generating lead takes a great deal of work. It can be challenging and a little overwhelming when you're starting the process of creating a strong online lead generation strategy.

But don't worry - you're not alone - only 10% of professional marketers describe their lead generation efforts as "highly efficient and effective."

If it's quality leads you're after then there are some basic preparations you need to do and then you'll be ready to implement some or all of our 30 great tips and techniques to build strong, ongoing, quality leads.

Tangello Custom Publisher for Australia's Science Channel

Ultimate Science Guide 2016The Tangello Group has been awarded the Custom Publishing Contract for The Royal Institution of Australia's Utlimate Science Guide.

The Ultimate Science Guide is the annual go-to publication for high school students, teachers and parents looking for information on STEM career opportunities, where and what to study and how-to advice on surviving uni.

The Tangello Group

With more than 25 years experience with content marketing in print magazines and online we can help you attract, convert, close and delight your ideal clients.

Keep in Touch

  612 4885 1418
  PO Box 3218,



  • Can I do inbound
    marketing myself?

    Yes you can, but it is a fairly complicated process which takes time to master. If you need results as soon as possible and don't have the luxury of time to go through the learning process then it may be best to engage an inbound marketing specialist.
  • Do I have to have a
    marketing automation system?

    If you don't have an effective marketing automation system (we use and recommend Hubspot) then you won't have the support to ensure all your content is properly SEOed, an easy social media publishing process and more importantly you won't have the measurement tools to know what is working and what isn't.
  • How long does it take for
    Inbound Marketing results?

    The time it takes to see the ROI of your inbound marketing efforts is dependent on whether you're starting from scratch with a new website, blog and social media accounts. It usually takes between 4 and 6 months to really start seeing results - it is important to understand that inbound marketing is more of a long-term investment than a quick fix (and unfortunately the advertising quick fix is becoming less and less effective with lower ROI every day).
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Top Services

  • Inbound Marketing
  • Marketing Planning & Strategy
  • Content Strategy
  • Copywriting
  • Hubspot Marketing Automation
  • Custom Magazine Publishing

We love this quote:

Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin