Diabetes Australia announce The Tangello Group has been engaged to publish Diabetes Management Journal (DMJ), the national peak body’s official quarterly journal for general practitioners and other health professionals in the primary care system throughout Australia.

 The concept of buyer personas is not new.  But it is certainly gaining a great deal more attention these days as businesses shift their focus online to effective, qualified lead generation with inbound marketing.

So, how do you build a powerful buyer persona to drive your profit growth?

As a magazine publisher - for over 20 years - I saw first hand the negative impact fancy fonts could have on a person's inclination to read... or not.

But even more importantly, a study published in Psychological Sciences showed that people assume an action or process will be difficult to do if the instructions are difficult to read.

Don't add to your marketing challenges - choose the right fonts.

If you've been madly blogging on your website, tweeting and posting to facebook and Linkedin but feel disheartened with the results you are probably missing some critical steps to maximising the value of your efforts.

Before you invest any more of your valuable time on creating blog and social media posts you need to...

Ok, I think we can all agree that generating lead takes a great deal of work. It can be challenging and a little overwhelming when you're starting the process of creating a strong online lead generation strategy.

But don't worry - you're not alone - only 10% of professional marketers describe their lead generation efforts as "highly efficient and effective."

If it's quality leads you're after then there are some basic preparations you need to do and then you'll be ready to implement some or all of our 30 great tips and techniques to build strong, ongoing, quality leads.

The Tangello Group has been awarded the Custom Publishing Contract for The Royal Institution of Australia's Utlimate Science Guide.

The Ultimate Science Guide is the annual go-to publication for high school students, teachers and parents looking for information on STEM career opportunities, where and what to study and how-to advice on surviving uni.