Marketing Tactics

With so many marketing tactics at your disposal today, it’s difficult to know which to use and when to use them – email, podcasting, content marketing, social media and organic search engine optimization, just to name a few. Breaking them into foundational tactics and then understanding what types you need is the key.


Deciding on tactics

There is a huge variety of tactics - online and offline - that can be deployed to achieve your objectives. The tactics chosen will be informed by the strategy and where the buyer persona can be found and how they like to be communicated with.

Tactics for success

Generating high quantity and quality leads is a marketers most important objective. A successful lead generation engine keeps the funnel full of sales prospects while you sleep.

Get our 30 best tips, tricks and ideas for inbound lead generation.


Business cards


Signage & packaging

Brochures & flyers

Branded merchandise

Custom publications



Events & conferences



Email marketing

Social media content

Content marketing


Lead magnets

Organic SEO

Lead capture forms

Pipelines & Calendars

Nurturing emails

Missed Call Text Back

Membership platforms

2-Way SMS


Online scheduling

Podcasting & Webinars

Social media advertising

Paid search & retargeting

Online events

Influencer marketing


Services provided by The Tangello Group

Getting started with us

The first step to working with us is to arrange a free discovery call. This enables us to assess whether we are the right fit for you, and we are confident we will be able to give you the help you need.