Marketing Strategy for Sales Success

Frustrated with inconsistent marketing outcomes? Do your marketing tactics need focus for greater sales growth?


If you're serious about developing a sound marketing strategy for growth rather than looking for a quick fix, then this process is for you.

Marketing Strategy

What is strategy?


"A strategy is an integrative set of choices that positions you on a playing field of your choice in a way that you win."

- Emeritus Professor Roger Martin, named #1 management thinker in world 2017


It involves a theory about why you should be on the playing field you've chosen and defines how you're going to be better than everybody else at serving the customers there.

Steps to create a strong marketing strategy for sales growth

Whether you're marketing online or offline inbound or permission marketing (attract, convert, close, delight) is the way your customers want to engage.


Define your business objectives

Before you define what you expect to achieve from your marketing you need to review your overall business aims and objectives. It is critical your marketing objectives directly deliver on the overall business objectives.

Understand your target audience

To understand your target audience's needs, goals and behaviours - which will inform your marketing tactics - you need to get really specific with who you are trying to attract. Then build buyer personas which help you identify where you'll find your prospects, and how to get your messages into their information stream, what valuable content will help them solve their pain points and build trust.


Your brand is far more than a logo, styling and colours used. It is the experience, perception, relationship, expectation and trust your customers have for your brand. Define how you want your brand to make people feel and look. Specify the personality and values of your brand in addition to the features and benefits. By doing this you ensure everyone will be communicating the same promise - from the designer creating a logo or marketing collateral, the writer creating your marketing messaging to the service team at the coal face dealing with customers. Our process, fine tuned and proven over the last 25 years, results in a succinct 'core values onion' document and business owner clear in what we they, how they do it and who they do it for.

Marketing plan - developing the tactics and campaigns

Now you're ready to identify the tactics you'll use to achieve your goals including inbound marketing (website, email marketing and social media), demand generation (paid search, paid social media, events, retargetting, influencer marketing, public relations), sales execution and customer service. Then build out campaigns utilizing your tactics of choice.


Marketing and sales technology improves efficiency and the customer's experience leading to increased sales and revenue. Businesses that leveraging these technologies can gain a competitive advantage and position themselves for long-term success in a rapidly evolving digital landscape.

Tactics for success

Generating high quantity and quality leads is a marketers most important objective. A successful lead generation engine keeps the funnel full of sales prospects while you sleep.

Get our 30 best tips, tricks and ideas for inbound lead generation.

Strategy Services

Market analysis / what will best serve customers

Branding / core values development customers

Buyer and user persona development

Mapping the buyer's journey

Customer focused messaging

Technology to automate online tactics

Getting started with us

The first step to working with us is to arrange a free discovery call. This enables us to assess whether we are the right fit for you, and we are confident we will be able to give you the help you need.