+612 415 384 967

 

Reliable, qualified, lead generation

Maximise your marketing budget with a well targeted, cost effecitve and measurable method for attracting qualified leads.

                                       

The ROI from old school (outbound) marketing tactics continues to plummet.

 

WHY? 

 

Its all about the brand, not about the customer.

 

Our target audiences are not just getting better at ignoring these sorts of outbound advertising messages every day,

 

they're being handed all the tools to make it simple. From on-demand TV to ad blocking software on PCs and phones.

 

SO WHAT CAN YOU DO?

This is where Inbound Marketing comes in

and how customers come to you.

With this data driven, multi-channel marketing approach your brand will

attract strangers in the chanel where they hang out

convert them into qualified leads through quality content offers they want

close them when they're ready to commit

then delight them with personalised attention that gets them promoting your brand to their network

What is Inbound Marketing

The web and social media fundametally changed the way we discover, consume and judge information sources both off and online.

 

People switch over during ads on TV.  They hang up on telemarketers and now they're installing adblocking software on their desktops, laptops and and phones in droves. We all hate interruptive advertising!

Inbound marketing on the other hand is delivering qualified leads because visitors are looking for valuable content that provides them with the information and advice they need during their research and decision making journey.

 

Unlike old school marketing tactics which interrupt to gain attention and push a sales message, the inbound marketing methodology is based on attracting visitors actively looking for information, advice and products or services which solve their problem.

 

Inbound Marketing AttractAttract

You don’t want just any traffic coming to your site.  You want to attract people who are likely to be interested what you offer. To attract these people you need to first define who it is you want to attract - your ideal customers.

Creating Buyer Personas enables you to define those customers - not only the demographic profile but their psychographic profile (their goals, challenges, pain points, motivations etc). 

Download our free e-book HOW TO CREATE BUYER PERSONAS

Tools to attract your buyer personas include Blogs, SEO, Web Pages, Social Publishing.

 

 

Inbound Maketing ConvertConvert

Once you've attracted visitors to your site, the process of collecting their contact information converts them into leads.

Because our contact details are often fiercely protected - particularly if we fear the dreaded and inevitable sales call that will follow - you need to offer something of real value to your buyer persona in order for them to give up their valuable details.

How do you know what your ideal customer will value? The research conducted during the development of your buyer persona is crtical to helping you answer this question. It may be an e-book, white papaer, tip sheet or anything else that your ideal customer (your persona) wants.

The tools to convert those visitors to leads include well designed Forms, Call-to-action buttons, Landing Pages and an automated marketing platform that captures the data and allows you to nurture these personas. 

Get the free guide: 30 BEST LEAD GENERATION TIPS & IDEAS learned from successful inbound marketers.

 

Inbound Marketing Close

Close

Ok, so you've captured their details - but before you hit the phone and potentially scare them off, remember some of your visitors are likley to be right at the beginning of the buyers journey and not at all ready to start talking specifics about your products or services.

While others will be much closer to making a decision and may be interested in talking to a sales person now to complete their research picture.

This is where marketing automation really adds value to the inbound process.  You can tailor and server different lead nuturing processes for the different buyer journey stages.

The tools to help you nurture and close your leads into customers include email, marketing automation software, Marketing data integration with your CRM, and a CRM which provide your sales team with all the information they need to help convert those leads into customers.

 

 

Inbound Marketing DelightDelight

Word of mouth (referrals from trusted family, friends and colleagues) is still one of the most valuable and effective marketings tactics you can benefit from.

The best way to make sure your customers become valuable promoters of your brand through word of mouth (or social tweets and posts) is to ensure you delight them during and after the sale. Not only do you keep top of mind giving you the opportunity to upsell (80% of future revenue will come from just 20% of your existing clients - Gartner Group) but customers delighted by the experience of being your customer will tell their friends.

How do you delight customers? Ask them what they want - use (personalised!) feedback forms and surveys to make sure you're giving them exactly what they want.

Take the annoyance out of the experience by employing 'Smart CTAs' these are call to action buttoms which change depending on the buyer persona and stage of the lifecycle - there is nothing more annoying that seeing the same offer pop up again and again when you've already taken advantage of it!

Keep providing them with valuable content that is tailored to their specific needs.

And engage with them at the right time, with the right content through social monitoring - whether answering questions, providing relevant tips or acknowleding and thanking them for positive feedback.

 

Request a Free Marketing Assessment Now

 

The Tangello Group

With more than 25 years experience with content marketing first though magazine publishing and then on the web we can help you attract, convert, close and delight your ideal clients.

Keep in Touch

  612 415 384 967
  PO Box 1054,
LANE COVE 1595

 

Latest News

22
Mar2017

Diabetes Management Journal moves to...

Diabetes Australia announce The Tangello Group has been engaged to publish Diabetes Management Journal (DMJ), the national...

23
Feb2017

F45 Training teams up with...

F45 training, the fitness brand that launched just three short years ago in Australia and now boast...

11
Feb2016

How to build powerful Buyer...

The concept of buyer personas is not new. But it is certainly gaining a great...

29
Jan2016

Which fonts to choose to...

As a magazine publisher - for over 20 years - I saw first hand the negative impact...

18
Dec2015

Inbound marketing for lead generation

If you've been madly blogging on your website, tweeting and posting to facebook and Linkedin but feel...

16
Dec2015

30 Best Lead Generation Tips...

Ok, I think we can all agree that generating lead takes a great deal of work. It...

13
Nov2015

Tangello Custom Publisher for Australia's...

The Tangello Group has been awarded the Custom Publishing Contract for The Royal Institution of Australia's Utlimate...

«
»

F.A.Q.

  • Can I do inbound
    marketing myself?

    Yes you can, but it is a fairly complicated process which takes time to master. If you need results as soon as possible and don't have the luxury of time to go through the learning process then it may be best to engage an inbound marketing specialist.
  • Do I have to have a
    marketing automation system?

    If you don't have an effective marketing automation system (we use and recommend Hubspot) then you won't have the support to ensure all your content is properly SEOed, an easy social media publishing process and more importantly you won't have the measurement tools to know what is working and what isn't.
  • How long does it take for
    Inbound Marketing results?

    The time it takes to see the ROI of your inbound marketing efforts is dependent on whether you're starting from scratch with a new website, blog and social media accounts. It usually takes between 4 and 6 months to really start seeing results - it is important to understand that inbound marketing is more of a long-term investment than a quick fix (and unfortunately the advertising quick fix is becoming less and less effective with lower ROI every day).
  • 1

Top Services

  • Inbound Marketing
  • Marketing Planning & Strategy
  • Content Strategy
  • Copywriting
  • Hubspot Marketing Automation
  • Custom Magazine Publishing

We love this quote:

Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin