Custom publications that connect, inform & inspire
75% Of Consumers Prefer Information Articles Over Ads
Custom Publishing - Sydney
Build powerful connections with your audience
Great publications, that deliver exactly what the readers want, starts with a true undestanding of the audience demographics and psychograpics. We focus on evidence based research to develop content that will drive reader engagement and action.
Whether it is print on paper or electronic publications we create the content and design for maximum reader engagement. Our journalists have deep experience across all industries, having worked on the leading Australian and o/s magazines.
With decades of experience in the management of magazine distribution for maximum sales and profit we develop a publication distribution strategy to ensure your publication gets into the hands of your target audience.
Our experienced sales team understands the importance of learning about potential advertisers marketing objectives and then creating a cross platform packages which help their brands connect with your readers.
We Create Rich, Valued Content that Readers Love
While we know from experience people are rejecting advertisements it hasn't been until now that we've had data on how advertising makes people feel.
Inbound Marketing Software Platform, Hubspot, conducted research at the end of 2015 and found interruptive advertising was causing a negative experiences and lowering the opinion of the brands interrupting them:
How can we help you create exceptional content that inspires action?
ph 02 8095 9264
The Tangello Group
With more than 25 years experience with content marketing first though magazine publishing and then on the web we can help you attract, convert, close and delight your ideal clients.
The Tangello Group has been awarded the Custom Publishing Contract for The Royal Institution of Australia's Utlimate...
Can I do inbound marketing myself?
Yes you can, but it is a fairly complicated process which takes time to master. If you need results as soon as possible and don't have the luxury of time to go through the learning process then it may be best to engage an inbound marketing specialist.
Do I have to have a marketing automation system?
If you don't have an effective marketing automation system (we use and recommend Hubspot) then you won't have the support to ensure all your content is properly SEOed, an easy social media publishing process and more importantly you won't have the measurement tools to know what is working and what isn't.
How long does it take for Inbound Marketing results?
The time it takes to see the ROI of your inbound marketing efforts is dependent on whether you're starting from scratch with a new website, blog and social media accounts. It usually takes between 4 and 6 months to really start seeing results - it is important to understand that inbound marketing is more of a long-term investment than a quick fix (and unfortunately the advertising quick fix is becoming less and less effective with lower ROI every day).
Marketing Planning & Strategy
Hubspot Marketing Automation
Custom Magazine Publishing
We love this quote:
Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin