+612 4885 1418



Our Team

  • Lucinda Mitchell
  • Lucinda Mitchell

  • Managing Director

  • Darren Dawkins
  • Darren Dawkins

  • Commercial Director

  • Sally Davis
  • Sally Davis

  • Media Partnership Manager

  • Dr Justin Coleman

  • Editor, Diabetes Management Journal

  • Andrew McLagan

  • Creative Director

Our Leader

Lucinda Mitchell, Managing Director, The Tangello Group

Lucinda Mitchell

Lucinda is Managing Director and founder of The Tangello Group.

With over 25 years of experience as a magazine publisher and content marketer she combines:

> the power of psychology to understand audiences,

> the vision to manage and produce exceptional and valued content and

> the analytical brain that LOVES measurement through analytics to maximise success

These are just some of the magazine brands Lucinda has had responsibility for as a magazine publisher and marketer.



The Tangello Group

With more than 25 years experience with content marketing first though magazine publishing and then on the web we can help you attract, convert, close and delight your ideal clients.

Keep in Touch

  612 4885 1418
  PO Box 3218,


Latest News


Diabetes Management Journal moves to...

Diabetes Australia announce The Tangello Group has been engaged to publish Diabetes Management Journal (DMJ), the national...


How to build powerful Buyer...

The concept of buyer personas is not new. But it is certainly gaining a great...


Which fonts to choose to...

As a magazine publisher - for over 20 years - I saw first hand the negative impact...


Inbound marketing for lead generation

If you've been madly blogging on your website, tweeting and posting to facebook and Linkedin but feel...


30 Best Lead Generation Tips...

Ok, I think we can all agree that generating lead takes a great deal of work. It...


Tangello Custom Publisher for Australia's...

The Tangello Group has been awarded the Custom Publishing Contract for The Royal Institution of Australia's Utlimate...



  • Can I do inbound
    marketing myself?

    Yes you can, but it is a fairly complicated process which takes time to master. If you need results as soon as possible and don't have the luxury of time to go through the learning process then it may be best to engage an inbound marketing specialist.
  • Do I have to have a
    marketing automation system?

    If you don't have an effective marketing automation system (we use and recommend Hubspot) then you won't have the support to ensure all your content is properly SEOed, an easy social media publishing process and more importantly you won't have the measurement tools to know what is working and what isn't.
  • How long does it take for
    Inbound Marketing results?

    The time it takes to see the ROI of your inbound marketing efforts is dependent on whether you're starting from scratch with a new website, blog and social media accounts. It usually takes between 4 and 6 months to really start seeing results - it is important to understand that inbound marketing is more of a long-term investment than a quick fix (and unfortunately the advertising quick fix is becoming less and less effective with lower ROI every day).
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Top Services

  • Inbound Marketing
  • Marketing Planning & Strategy
  • Content Strategy
  • Copywriting
  • Hubspot Marketing Automation
  • Custom Magazine Publishing

We love this quote:

Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin