Who We Are
The Tangello Group was founded by Lucinda Mitchell in 2011 after more than 20 years launching and managing niche and mass brands as a magazine publisher with ACP (Bauer Media), IPC Magazines and Time Inc. She has been responsible for developing successful brands across various platforms including print, digital, events and products.
Having studied psychology Lucinda realised early in her career that the key to increasing sales of a brand is to understand purchase motivation triggers and to identify where, when and how to communicate with the target audience to maximise the brand's relevance and the customer's active participation in matching the brand promise to what THEY want.
- At the Tangello Group we believe it is critical to learn what the target audience really wants. It enables you to identify where and when to find your ideal clients - so the brand message is relevant rather than an interruption. And it ensures the brand communication matches the way the audience likes to engage. This also helps tweak products and services to better fit what the audience wants, for a competitive edge.
- Resulting in the target audience actively seeking the brand. Inbound or 'Pull' marketing, not push selling.
How We Can Help You
The effectiveness of old school marketing tactics have become less and less effective with a diminising return on investment.
We experienced this ourselves and in an effort to replicate online the effectiveness of the custom publishing model of education and advice to generate trust and dialogue with a brand we turned to Inbound Marketing.
We partnered with Hubspot, the leading Marketing Automation Software, to provide the powerful and effective Inbound Marketing method to our clients. With Marketing Automation Software we aren't creating content in the hope of hitting the mark. We have detailed analytics which helps us measure and refine the campaigns for greatest results.