+612 8095 9264

 


Old school marketing tactics just aren't working like they use to!


It's time to STOP interrupting with messages all about you.


Start attracting and converting

with valuable information your targets are searching for.

 

Inbound marketing vs Outbound marketing

 

IMPROVE YOUR QUALITY LEAD GENERATION


We can help you achieve it.

 

  • Inbound Marketing

  • Inbound marketing generates qualified leads through valuable content offers supported by quality blog content, email marketing and social media.
    The way buyers want to learn about and engage with your brand.

    Learn how

  • Planning & Strategy

  • Jumping into marketing tactics without a clear strategy can be very costly. A successful inbound marketing strategy is built on an indepth understanding of your industry, business and ideal buyer before you can win them over.

    Our Process

  • Custom Publishing

  • Magazines, the orginal 'content marketing' tool, are the ideal loyalty and retention tool for member based brands. Take advantage of 25 years of publishing experience to create content readers will love you for.

    Read more

  • Brand Identity

  • You can't rely on features and benefits to win buyers hearts and a share of their wallet. Steering your customer's experience, perception and relationship with your brand through a clear and consistent message is key.

    Our Process

Inbound Marketing Online

Inbound marketing earns the attention of potential buyers by producing valuable content directly related to the information or advice they are seeking and making it easy for them to find.  It engages, creates trust and opens the door for welcome discussions about how you can solve their problem.

Inbound Marketing Offline

Custom publishing is the original offline version of inbound marketing and it still offers a valuable opportunity to provide your customers and potential customers with the high quality content they want. Custom publications are particularly effective for member based organisations. Ensure your magazine is engaging, interesting and relevant to their lives, their needs and their dreams and the information about your products or services become a welcome answer to their needs.

Inbound Marketing - content buyers want to read

People are searching for your products & services now

 

Is your brand where they can find you?

 

Are you giving them the information they need?

 

Are you converting them from vistitors to leads?

 

Do you guide them through the buyers journey to close?

 

 

Our Clients

  • F45 Training
  • Luk Beautifood
  • Diabetes NSW logo
  • Foundation for National Parks & Wildlife
  • Stuart Alexander & Co logo
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The Tangello Group

With more than 25 years experience with content marketing first though magazine publishing and then on the web we can help you attract, convert, close and delight your ideal clients.

Keep in Touch

  (02) 8095 9264
  PO Box 1054,
LANE COVE 1595

 

Latest News

22
Mar2017

Diabetes Management Journal moves to...

Diabetes Australia announce The Tangello Group has been engaged to publish Diabetes Management Journal (DMJ), the national...

23
Feb2017

F45 Training teams up with...

F45 training, the fitness brand that launched just three short years ago in Australia and now boast...

11
Feb2016

How to build powerful Buyer...

The concept of buyer personas is not new. But it is certainly gaining a great...

29
Jan2016

Which fonts to choose to...

As a magazine publisher - for over 20 years - I saw first hand the negative impact...

18
Dec2015

Inbound marketing for lead generation

If you've been madly blogging on your website, tweeting and posting to facebook and Linkedin but feel...

16
Dec2015

30 Best Lead Generation Tips...

Ok, I think we can all agree that generating lead takes a great deal of work. It...

13
Nov2015

Tangello Custom Publisher for Australia's...

The Tangello Group has been awarded the Custom Publishing Contract for The Royal Institution of Australia's Utlimate...

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F.A.Q.

  • Can I do inbound
    marketing myself?

    Yes you can, but it is a fairly complicated process which takes time to master. If you need results as soon as possible and don't have the luxury of time to go through the learning process then it may be best to engage an inbound marketing specialist.
  • Do I have to have a
    marketing automation system?

    If you don't have an effective marketing automation system (we use and recommend Hubspot) then you won't have the support to ensure all your content is properly SEOed, an easy social media publishing process and more importantly you won't have the measurement tools to know what is working and what isn't.
  • How long does it take for
    Inbound Marketing results?

    The time it takes to see the ROI of your inbound marketing efforts is dependent on whether you're starting from scratch with a new website, blog and social media accounts. It usually takes between 4 and 6 months to really start seeing results - it is important to understand that inbound marketing is more of a long-term investment than a quick fix (and unfortunately the advertising quick fix is becoming less and less effective with lower ROI every day).
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Top Services

  • Inbound Marketing
  • Marketing Planning & Strategy
  • Content Strategy
  • Copywriting
  • Hubspot Marketing Automation
  • Custom Magazine Publishing

We love this quote:

Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin